To communicate effectively, first analyse your audience

Here are a few tips how to communicate effectively so that you convince someone to do what you want. The audience may be one person – your boss for example – or a whole group.

Before you start, analyse who you are talking to:

• What do they expect?
• What do they hope?
• What do they fear?
• What are their prejudices?
• Are they aggressive, indecisive, tricky, helpful?

Then use your analysis in preparing what you’re going to say:

• Anticipate objections
• Satisfy hopes
• Take prejudices into account
• Bring out helpfulness
• Make it easy for them to decide

If you do all this, you may make them feel they have actually decided themselves. It’s great to have your boss lecturing you to do what you’d been aiming at all along.

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